In the heart of the enchanting streets of Naples, amidst winding alleyways and centuries of history, lies a sartorial treasure unique in the world: the Neapolitan jacket. This piece of clothing is much more than mere attire; it is a work of art, an inscription in the history and culture of this timeless city.
The spotlight shone on the Neapolitan jacket thanks to the triumph of Paolo Sorrentino’s “The Great Beauty” in 2014, a film that not only enchanted the world but also sparked a global obsession with the style of Toni Servillo, the protagonist. And so, the term “Jep Attitude” or “Jep Style” entered our vocabulary, evoking the refined elegance, ease, and authenticity embodied by the actor.
But what makes the Neapolitan jacket so special? It is a journey through history, tradition, and craftsmanship that has made Naples a landmark for fashion enthusiasts worldwide. From skilled tailors traveling continents to take measurements and create customized masterpieces, to the selection of the most exquisite materials, every detail is a story of dedication and passion.
The roots of this mastery go back in time, since 1351, when the Confraternity of Tailors at Sant’Eligio was founded in Naples. These needlework masters passed down the art of crafting fabrics of linen, silk, and cotton, and over the centuries, they created a bridge between English and Neapolitan fashion. This union gave birth to the Neapolitan jacket, a style icon that defies conventions and celebrates the personality of the wearer.
The Neapolitan jacket is not just a status symbol or a fashion whim; it is a declaration of freedom. Its impeccable fit, slightly shorter length, narrow and short sleeves, and the unpadded shoulder cut, blend to create a garment that adapts to the body and personality of the wearer. Distinctive details, like the three buttons on two and the “little boat” pocket, tell tales of tradition and innovation.
Then there’s the fabric. In 2019, Naples introduced the world to the first graphene jacket. This innovative material, born from the research of physicists Andrej Geim and Konstantin Novoselov at the University of Manchester, opened new frontiers for technological clothing. Cool, thermoregulatory, and highly performance-driven, graphene fabric merges with Neapolitan craftsmanship, creating a meeting of past and future.
The Neapolitan jacket is much more than a simple piece of clothing; it is a story of passion, of artisanal mastery passed down through generations. It is an ode to individuality, to timeless elegance, and to Neapolitan genius that shines through the ages.
